Cold stone creams and beauty bars have been shut down after record numbers of people came into contact with their products, according to retailers and industry analysts.
Unova Stone, which has about 50 stores across Britain, announced the closures on Tuesday.
It said sales of its ice cream and mineral water were up by about 40% in the 12 months to the end of August.
The business said it was shutting down stores to “ensure the safety of our customers and to ensure we can continue to invest in the industry and bring in new customers”.
The UK’s leading frozen-foods firm, Nestle, said it had closed a total of 11 stores across the country since August.
There were no immediate reports of injuries.
The frozen-creams market in the UK is estimated to have hit £6.4bn in the past 12 months, a 17% increase on the previous 12 months.
“It is a challenging time for the industry as consumers and businesses are adjusting to a world of online and mobile shopping and social media, as well as increasing competition from cheaper competitors such as Amazon and Ikea,” Nestle said in a statement.
In the US, ice cream sales rose 17% in September to $5.3bn, according a report from Frost & Stein.
Ice cream, ice creams, frozen desserts and ice-cream drinks have been sold online and via mobile for some time, and have been a lucrative market for UK retailers, which have also seen a boom in the number of overseas orders.
Ice creams were also an area of concern for British Prime Minister David Cameron, who was a firm believer in the power of frozen foods and drinks, and was seen by some as a staunch defender of British manufacturers.
“We are not going to give up our frozen food business, but we will make sure we have some protection against any threat,” Cameron said last year, saying the industry needed to have a “fair share of the pie”.
Earlier in the week, the British Association of Dairy Farmers said its members were concerned about the lack of protection against imported food adulteration, and that they would look at the impact of any planned restrictions on imports.
An online petition calling for the UK to introduce import restrictions on frozen dairy products has gathered more than 1.6m signatures, according for the Farmers Union, which represents more than 11,000 dairy farmers.
It said it expected to see a “significant” impact on the industry’s ability to meet demand, as the government announced plans to introduce new tariffs on imports of frozen dairy milk and cheese from China.
The dairy industry said it has not seen any evidence that the planned restrictions would have a material impact on its sales, and predicted it would be able to continue selling its frozen products in Britain.
This is a breaking news story and will be updated.